Articles and Blogs

Challenge

How to position the CEO of a new enterprise as a thought leader? Start with an article in your industry‘s trade publication.

Solution

For CLEAR PEO, we wrote a three-page feature for the National Association of PEO’s (NAPEO) monthly magazine. Capturing the authentic voice of CLEAR’s founder was key; since he once considered becoming a boxer, a 'fighting' angle was the perfect approach. The story was so well received, NAPEO requested we write a second feature.

Tactics

• Media relations
• Story research
• Bylined article writing
• Story reprints