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Articles and Blogs
Challenge
How to position the CEO of a new enterprise as a thought leader? Start with an article in your industry‘s trade publication.
Solution
For CLEAR PEO, we wrote a three-page feature for the National Association of PEO’s (NAPEO) monthly magazine. Capturing the authentic voice of CLEAR’s founder was key; since he once considered becoming a boxer, a 'fighting' angle was the perfect approach. The story was so well received, NAPEO requested we write a second feature.
Tactics
- Media relations
- Story research
- Bylined article writing
- Story reprints
![](http://snap2mkt.com/wp-content/uploads/2018/08/Articles_Blogs.NAPEO-Insider-1024x808.png)
![](http://snap2mkt.com/wp-content/uploads/2018/08/Articles_Blogs.NAPEO-Rollercoaster-1024x831.png)