After decades of practicing in South Jersey, respected elder law firm Price & Price decided to change its focus, and its brand, concentrating on Alzheimer’s and dementia, and the difficult legal issues faced by families confronting these diseases.


A new logo and tagline from Snap2. We started with a color palette inspired by the Alzheimer’s purple ribbon and created a graphic that illustrates how Price and Price is at the center of care for the patient and family. The tagline, “Because Dementia Matters” is an expression of compassion and caring that is true to how the firm treats its clients.


  • Logo
  • Tagline
  • Website
  • Letterhead and business cards
  • Brochure
  • Thank you card