When the founder of a very well-established family law practice in South Jersey brought on two savvy young partners and created the law firm of Weinberg, Kaplan and Smith, it was time for a fresh new look.


Snap2 created a new logo and contemporary marketing package with clean, bold lines and an unexpected color palette to reflect the new energy of the firm. Adding ‘Family Law and More’ to the logo telegraphed that the firm does more than handle issues related to divorce. The tagline, Compassion. Guidance. Resolution. perfectly reflects what clients need and what WK&S delivers.


  • Logo
  • Tagline
  • Letterhead and business cards
  • Brochures
  • Folder with sales sheets