Business Launch

Challenge

From day one, CLEAR Employer Services had ambitious plans to compete with corporations that offer outsourced payroll and HR. The challenge: how to make a startup look like a major player.

Solution

Establishing a consistent brand identity was top priority. So too was showcasing the firm’s expertise. CLEAR’s visual identity communicates a new day in HR outsourcing, as well as the company’s transparency and positive energy. Expertise is demonstrated with content providing advice about workforce management. With Snap2’s comprehensive, multi-channel approach, CLEAR grew its customer base 300% in 24 months and its assets by 108% in 12 months.

Tactics

• Annual report
• Acquisition letters, emails and news release
• Blogs
• Brochures
• Bylined articles
• CLEAR Club logo
• Email marketing
• Grand opening event
• PowerPoint presentations
• Signature cause
• Social media
• Website
• White paper