Digital Marketing

Challenge

You’re CLEAR Employer Services, the new kid on the block with a B2B service that is highly valuable but little known and very complicated. Budget efficiency is important, so vertical marketing makes sense. You decide to pursue nonprofit organizations, whose needs are great and who are overlooked by others in your industry. What now?

Solution

Snap2 created a comprehensive white paper and negotiated a sponsorship package with the industry’s number one publication, NonProfit Times. The magazine promoted the white paper with animated GIFs, email blasts and banner ads. To extend reach among nonprofit executives, we placed a photo of CLEAR’s CEO on the cover of NonProfit Times’ sister publication, Exempt Magazine.

Digital Marketing

Challenge

Solution

Results

Tactics