Grand Opening

Challenge

After two decades of renting a facility for their gymnastics school, Jon and Shannon Schafer fullfilled their dream and built the 28,000 square foot Schafer Sports Center—with swimming, soccer, gymnastics, and special needs training all under one roof. They needed, and deserved, a huge event to build excitement and buzz.

Solution

Gaining media attention and the voice of politicians is a sure-fire way to spread your business message. For the ribbon cutting, Snap2 secured representatives from U.S. Congress, the state Senate and Assembly, and the NJ Department of Health. We also secured media coverage including 6ABC, the Trenton Times, NJ Biz and the local blog, Mercer Me.

Tactics

• Outreach to politicians
• Media relations
• Event agenda
• Speakers’ notes
• Branded ribbon and giant scissors