Infuencer Relations


Challenge


After opening its doors to much fanfare in July 2016, Schafer Sports Center wanted to keep up the momentum—efficiently reaching parents in its geographic footprint.


Solution


Family bloggers enjoy intimate relationships with their readers and strongly influence purchasing decisions. That’s why Snap2 hosted an exclusive event for local bloggers and their kids—treating them to private time with the owners and instructors in the gym, the pool and the yoga room. The result: hundreds of posts with glowing reviews and recommendations.


Results





Tactics


  • Event planning
  • Blogger outreach
  • Press materials