Media Relations
Challenge
An anniversary celebration is a tough sell to the media, but an anniversary can be an effective platform for interesting stories. Finding the best is exactly what we did during the 60th anniversary of Camp Harlam, one of America’s oldest and most successful Jewish overnight camps.
Solution
The strategy: link Camp Harlam’s strategic priorities, key messages and events with select media outlets editorial focus. We zeroed in on the most newsworthy angles and interviewed the people behind the stories to secure major features in key Jewish publications as well as mainstream media including NBC10, the Main Line Times and the Reading Eagle.
Results
Tactics
- PR strategy
- Story research
- Bylined article writing
- Media relations
