Social Media

Challenge

How to get new followers so interested in your enterprise that they show up for your grand opening celebration? That was our challenge for the new family-friendly Schafer Sports Center in Ewing, New Jersey.

Solution

Schafer had a limited budget but a fantastic story and very engaging owners. So we produced four short videos featuring the Schafers, and used Facebook targeting to reach local parents. We also revamped their Facebook page content. The combination doubled Schafer’s followers and increased their average monthly reach from 2,200 to 18,000. The sports center’s grand opening was a huge success, with more than 1,000 attendees. Two months later, Schafer’s gymnastics program was at capacity.

Tactics

•  Video production
•  Facebook advertising
•  Branded curated content
•  Original posts