Team Engagement


Challenge


From day one, employees at CLEAR Employer Services are told about the company’s fun, loose and energetic culture—one where every employee is valued for their unique experience, talent and personality. “We’re laid back but ready for action, cooperative and competitive, realistic yet optimistic,” reads the new employee letter, written by Snap2 for a welcome package that includes branded items we designed and secured.



Solution


There’s a steady drumbeat of that message throughout the company’s internal communications—from the 90-second video we created for CLEAR’s second anniversary, to a desk drop inviting employees to the CLEAR Club in San Francisco, to social media posts featuring employees’ favorite quotes.


Tactics


  • Employee welcome packet
  • Branded apparel and SWAG
  • 2nd Anniversary video
  • CLEAR Club promotion
  • Social media