Video

Challenge

What’s a Professional Employer Organization (PEO)? Most business people don’t know. For CLEAR, that makes selling its most profitable product a huge challenge. We needed an easy way to explain the concept and everything else the company has to offer.

Solution

Making the complex business model seem simple took a simple concept: Russian dolls—you know, those wooden nesting dolls of decreasing size? We created an engaging 90-second whiteboard video to illustrate the services available. It has a long shelf-life and multiple uses, from website to email marketing.

Tactics

•  Video Script
•  Production
•  Prospecting email
•  YouTube channel posting