Website

Challenge

Revamp foodwerx’s website to appeal to a more sophisticated clientele, and introduce the company’s new event-planning division: flair.

Solution

Clean design and an elegant script create an overall look of sophistication, while carefully-curated food images showcase foodwerx’ delicious fare. For SEO purposes, we wrote individual pages for each type of event foodwerx caters, from weddings to graduations to anniversaries. We also developed a message map of keywords and phrases to ensure a consistent vocabulary across all of foodwerx’s marketing materials.

Tactics

• Website architecture
• Design
• Copy
• Message map