Writing and Design

Challenge

Highly-respected by his clients, Lee Rosenfeld is an exceptional, creative fundraising consultant with a compelling personal story. When it was time to expand his practice, he turned to Snap2 to create an identity that captures his unique style, his passion and his narrative.

Solution

Growing up, Lee was the recipient of the Jewish community’s largesse, giving him a unique perspective on philanthropy. Our tagline: “A New Dimension in Philanthropy” expresses his deep-rooted passion. Visually, a stained glass motif is blended with artistic images to embody his creative approach to fundraising and appeal to his Jewish target audience. After creating Lee’s logo and tagline, Snap2 wrote and designed his website, his sales materials and video script.

Tactics

• Logo
• Tagline
• Stationery and business card
• Website
• Video script
• Pocket folder with step downs
• Banner stands