Writing

Challenge

How to sell the Greater Philadelphia region to companies that are considering moving here? Among its tools, Select Greater Philadelphia publishes a regional report. When it was time for an overhaul, Select chose Snap2 to write it.

Solution

The strategy here was to capture the pulse of Greater Philadelphia through narrative—the history, international status, liveliness of the urban setting, creative culture, high-energy innovation and ready-made talent pool. Quotes from business leaders, case studies, media reviews, hard-and-fast statistics and inspiring words were interwoven to leave no doubt that Greater Philadelphia is THE place to be.

Tactics

• Research
• Key messages and storylines
• Writing